Seventy five years ago, US Navy Officer Capt. John Webb, blended the local bay rum with the island’s tropical bay leaf oils and spices as the genesis of our collection of distinctive men’s fragrances. The iconic hand woven palm frond bottles were inspired by Virgin Island fishing baskets, and they continue the Caribbean tradition today.

Bay leaf oil has always been sacred to Caribbean culture due to its healing nature and rich fragrance, and once Capt. Webb caught wind of this, he knew the whole world could benefit. Bay leaf oil plus native spices equals an unapologetically masculine scent—which is why St Johns Bay Rum has been going strong for 70 years and counting. They know the importance of staying true to tradition, which is evident in every whiff.